How Wild/Factory Achieved Google Rankings and ChatGPT Recommendations
Discover how Lynxsol helped Wild/Factory, a New York City video production agency, build a stronger technical SEO foundation, resolve critical site issues, and secure page-one Google rankings alongside ChatGPT recommendations for New York video production searches. Through a focused SEO and AI search strategy, we increased Site Health from 79% to 95% and improved AI Search Health from 84% to 93%, creating a more technically sound, search-visible, and AI-ready digital presence.
Industry
Video Production & Branded Content
Client Relationship
SEO Strategy, Technical SEO & AI Search Visibility
Our Approach
Technical SEO, AI Search Optimization, Local Search Strategy & Keyword Targeting
Key Features
Wild/Factory: Elevating Visibility Across Google and AI Search
Wild/Factory is a New York City video production agency creating commercials, branded content, and social campaigns for brands such as Airalo, JCPenney, and BetterHelp. The company also serves as a white-label production partner for agencies, with a broader production presence across Los Angeles, Montreal, and Mexico City.
In a market where brands and agencies increasingly evaluate production partners through Google and AI-powered search platforms, strong search visibility has become an important driver of new business opportunities.
Before optimization, Wild/Factory already had a strong creative portfolio, but its technical SEO foundation was limiting its search potential. A Semrush audit conducted in April 2026 identified 34 site errors, including broken internal links, pages without a configured viewport, and an HTTP homepage that lacked both a canonical URL and a 301 redirect. At the time, the website’s Site Health score stood at 79%.
Lynxsol implemented a focused SEO and AI search optimization strategy designed to strengthen the website’s technical foundation, align priority pages with high-intent New York video production searches, and make the brand easier for search engines and AI platforms to understand, surface, and cite.
The work centered on technical SEO, structured data, internal linking, keyword targeting, and AI search visibility.
The results reflected a measurable improvement in both technical performance and organic visibility. Site Health increased from 79% to 95%, all reported site errors were resolved, and Wild/Factory reached page-one Google rankings for “video production nyc” at #7 and “video production company NYC” at #8. The brand also began appearing in ChatGPT recommendations for New York production company searches.
“Working with Lynxsol gave our website the technical foundation it was missing. They cleared every error from our site audit, and we now rank on the first page of Google for ‘video production nyc.’ What surprised us most was AI search: ChatGPT now recommends Wild/Factory when people ask for a production company in New York. The team is clear, consistent, and reports on progress every week.”
⚠️ Before Optimization
- Site Health stood at 79%, below the 92% benchmark for top-10% websites.
- 34 site errors were identified, including broken internal links on 13 pages.
- 12 pages had no viewport configured, affecting how they displayed on mobile.
- The HTTP homepage had neither a canonical URL nor a 301 redirect to HTTPS.
- No structured data markup was in place.
- AI Search Health stood at 84%, and no llms.txt file was found.
- Only 28 pages were reachable in a full site crawl.
📈 After Optimization
- Site Health improved from 79% to 95%.
- Site errors decreased from 34 to 0 following optimization.
- Broken links, viewport, and HTTP homepage redirect issues were all resolved.
- Markup reached a perfect 100% score, and HTTPS improved from 95% to 100%.
- Internal Linking improved from 89% to 93%.
- AI Search Health reached 93%, with ChatGPT, OAI-SearchBot, Googlebot, and Google-Extended all able to access the site.
Lynxsol Approach
Driving Growth Through Technical SEO and AI Search Optimization
Our approach to the Wild/Factory project was built around a clear objective: make the website technically stronger, more relevant to high-intent searches, and easier for both search engines and AI platforms to recognize as a credible New York video production partner.
We began with the technical foundation. Every issue identified in the April audit was addressed, including broken internal links, missing viewport configurations, and the HTTP homepage, which was consolidated into the HTTPS version. Desktop performance was already exceptionally strong, with PageSpeed Insights scores between 99 and 100, so performance work focused on mobile Largest Contentful Paint, the primary issue highlighted in the mobile audit.
From there, we aligned high-intent search terms such as “video production nyc,” “video production company NYC,” and “production company new york” with the pages best positioned to rank for them. Google Search Console data was also used to identify click-through opportunities across priority pages and refine how those pages appeared in search.
Because local map results play a prominent role in New York service-based searches, we also evaluated which Wild/Factory locations had the strongest potential to compete in local search. Based on that assessment, we recommended a listings-first strategy for New York and Los Angeles.
We then strengthened structured data and internal linking to help search engines better understand the relationships between Wild/Factory’s services, directors, and project portfolio. As a result, structured markup reached a 100% score in Semrush, while the Internal Linking score improved from 89% to 93%.
Beyond traditional SEO, we also optimized the site for AI-driven discovery. Clearer service and location signals, stronger structured data, and accessible crawling for AI systems made it easier for platforms such as ChatGPT and Google AI Mode to identify and describe Wild/Factory as a New York video production agency.
Together, these improvements created a stronger foundation for visibility across both conventional search results and AI-generated answers.
The Challenge
Wild/Factory needed to strengthen its visibility in a highly competitive New York market, where brands and agencies increasingly search for production partners across Google, local search results, and AI assistants.
- 34 site errors, with Site Health at 79%.
- Broken internal links affecting 13 pages.
- Missing viewport configuration on 12 pages.
- An HTTP homepage without a canonical URL or 301 redirect.
- No structured data markup in place.
- Competitive search results dominated by local map packs and agency directories.
Our Strategy
Lynxsol developed a focused search strategy designed to position Wild/Factory wherever high-intent New York buyers look for a production partner: organic Google results, local search, and AI-generated answers.
- Map high-intent NYC video production keywords to the most relevant pages.
- Use Google Search Console data to identify click-through and visibility opportunities.
- Assess local search eligibility across all four studio locations.
- Prioritize business listing development for New York and Los Angeles.
- Monitor brand visibility across ChatGPT and Google AI Mode.
What We Implemented
We translated the strategy into targeted website improvements designed to strengthen organic visibility, improve site architecture, and make Wild/Factory easier for both search engines and AI systems to understand.
- Technical SEO: Resolved all 34 site errors, including broken internal links, viewport issues, and redirect problems.
- Structured Data: Implemented structured markup that now scores 100% in Semrush.
- Internal Linking: Strengthened site architecture, improving the Internal Linking score from 89% to 93%.
- Keyword Targeting: Aligned priority pages with high-intent New York video production searches.
- AI Search Visibility: Improved AI Search Health from 84% to 93%.
Lynxsol Results
Organic search traffic reported for the website.
A strong technical foundation
Achieved a top Google ranking for a targeted search query.
Including ChatGPT, Google, and more
These results demonstrate the value of combining technical SEO, keyword targeting, and AI search optimization for a creative services business.
For Wild/Factory, the improvements translated into stronger visibility across both Google and AI assistants, creating more opportunities for brands and agencies to discover the company when searching for a New York production partner. In July 2026, ChatGPT listed Wild/Factory among its top three recommendations for “production company New York” and selected it as the leading recommendation for a NYC video production agency search.
The project also highlights an important point for creative agencies: a strong portfolio alone is not enough. Technical health, clear service positioning, and well-structured search signals all play a critical role in helping buyers find and understand a business through Google and AI-powered search.
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