Proven Results. Real Search Visibility.
Ranked #1 on Google.
Recommended by ChatGPT.
See how Lynxsol rebuilt Ethan Hutchinson’s technical foundations, unified his brand signals, and earned a #1 Google ranking plus direct ChatGPT recommendations for custom furniture searches.
Industry
Client Relationship
Complete SEO Management & AI Search Visibility
Our Approach
Conducted a full SEO audit, optimized on-page structure, improved content quality, and implemented technical fixes to strengthen site health and enhance visibility across travel-related keywords.
Key Features
#1 on Google, Visible in ChatGPT: A Custom Furniture SEO Success Story
Ethan Hutchinson is a custom furniture maker with 30 years of experience, designing and building handcrafted hardwood pieces made to order and shipped nationwide from his Omaha workshop. Between March and May 2026, Lynxsol delivered a full SEO and AI search transformation that took the site to position #1 on Google for “Any Occasion Wood Chair”, ahead of Amazon in a field of 142 million results, and earned direct ChatGPT recommendations for custom furniture searches.
Top Rank
Achieved position #1 on Google, ranking above Amazon for custom wood chair searches.
AI Search Visibility
Recommended directly by ChatGPT alongside established national furniture makers.
“Working with Lynxsol on our SEO has made a real difference to how people find us. We now rank at the top of Google for one of our signature chairs, ahead of much larger retailers, and the site is being recommended by AI tools like ChatGPT when buyers search for custom furniture makers. The team fixed the technical problems holding the site back and made sure our story is told consistently everywhere. Ethan Hutchinson Furniture is now easier to find, easier to trust, and reaching people we could never have reached before.”
❞
⚠️ Before Optimization
- Site Health at 77%, below the 92% industry benchmark
- 92 technical errors and 117 warnings across the site
- Invalid structured data on 45 pages, markup health only 13%
- 16 duplicate title tags and 6 incorrect sitemap entries
- 42 pages with non-descriptive anchor text weakening link signals
- Conflicting location and contact data across site and directories
📈 After Optimization
- Site Health improved from 77% to 92%, matching the industry benchmark
- Technical errors reduced from 92 to 7, a 92% reduction
- Structured data rebuilt to 100% markup health, up from 13%
- Duplicate titles cleared and crawlability improved to 97%
- Ranked #1 on Google for a signature product.
- Recommended by name in ChatGPT for custom furniture searches
Lynxsol Approach
Driving Growth Through Smart SEO & AI Search Optimization
Our approach combines Semrush audit insights with a complete SEO and AI search strategy. The audit gave us a clear view of the website’s technical health, content performance, structured data, and AI search readiness, helping us identify the areas limiting visibility.
From there, we prioritized technical fixes, strengthened important commercial pages, improved internal linking and structured data, and made the website more accessible to major search and AI crawlers. The result was a stronger search foundation designed to improve rankings, discoverability, and sustainable organic growth across Google and AI-driven platforms.
The Challenge
The website had strong products and craftsmanship, but search visibility was limited due to several technical and content issues.
- Thin and under-optimized commercial pages
- Technical SEO issues affecting visibility
- Inconsistent business and location information
- Weak structured data implementation
- Limited internal linking between key pages
- Low visibility across search engines and AI platforms
Our Strategy
We built a complete SEO and AI search strategy focused on fixing the foundation, improving relevance, and strengthening brand signals.
- Conducted a full technical SEO and content audit
- Researched commercial-intent keywords
- Mapped search intent and content opportunities
- Improved site structure and internal linking
- Unified brand, business, and location signals
- Optimized content for Google and AI search
What We Implemented
We executed technical fixes, content improvements, and entity optimization to make the site more accessible and relevant for both traditional and AI search.
- Improved structured data health from 13% to 100%
- Updated key commercial and collection pages
- Strengthened keyword targeting across priority pages
- Improved accessibility for major AI crawlers
- Built stronger topical authority and relevance
Lynxsol Results
A strong technical foundation
From 13% to 100%
For “Any Occasion Wood Chair”
Including ChatGPT, Google, and more
The results reflect the impact of a focused SEO and AI search optimization strategy built around technical performance, structured data, search relevance, and crawler accessibility. After resolving key technical issues, the website achieved a 92% Site Health score, creating a stronger foundation for consistent organic performance. Schema implementation was also significantly improved, increasing Schema Health from 13% to 100%, helping search engines better understand the website’s content, entities, and business information. Alongside these technical improvements, targeted content and keyword optimization helped the website achieve a #1 Google ranking for “Any Occasion Wood Chair,” demonstrating stronger relevance for an important commercial search term. We also improved the site’s readiness for AI-driven search by ensuring that major crawlers, including ChatGPT and Google, could properly access and understand the website. Together, these improvements strengthened both traditional SEO and AI search visibility, making the website more technically reliable, easier for search platforms to interpret, and better positioned for long-term organic growth across Google and emerging AI-powered search experiences.
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PROVEN THROUGH EXECUTION
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