How The Dungeon Geek Earned Page-One Rankings and a Google AI Overview Citation
Discover how Lynxsol helped The Dungeon Geek, a creator of free printable RPG battle maps and D&D 5e creature content, improve its website performance and increase visibility across Google and AI search. Within six days, site errors dropped from 90 to 0 and Site Health improved from 84% to 92%. Since then, the brand’s jungle battle map pack has reached page one of Google for “dnd jungle maps” and earned a citation in Google’s AI Overview for the same search.
Industry
Client Relationship
Technical SEO, Content Visibility & AI Search
Our Approach
Technical SEO, Title & Meta Optimization, Image Search & AI Overview Visibility
Key Features
The Dungeon Geek: From 90 Site Errors to Page-One Rankings and AI Overview Citations
Cited
In Google's AI Overview
“Lynxsol quickly resolved the technical issues on our website and made our maps easier to discover online. Our jungle map pack now ranks on the first page of Google for ‘dnd jungle maps,’ and Google’s AI Overview links to our site when users search for free jungle maps. Throughout the process, their team clearly explained each fix and kept us informed of the progress.”
⚠️ Before Optimization
- Site Health stood at 84%, below the 92% benchmark for top-10% websites.
- 90 errors were identified, including 81 broken internal links and 4 pages returning 4xx errors.
- 7 pages were broken, and 2 pages could not be crawled.
- 53 pages had title tags that were too long to display fully in search results.
- 22 pages were missing a meta description.
- Crawlability and Internal Linking each scored 90%.
- AI Search Health stood at 81%.
📈 After Optimization
- Site Health improved from 84% to 92%, matching the benchmark for top-10% websites.
- Errors decreased from 90 to 0 in six days, and warnings from 319 to 183.
- Broken pages dropped from 7 to 1, with broken internal links and 4xx errors resolved.
- Crawlability and Internal Linking each improved from 90% to 97%, and Site Performance reached 100%.
- AI Search Health improved from 81% to 84%.
- The jungle map pack ranks #8 on Google for “dnd jungle maps” and is cited in the AI Overview.
Lynxsol Approach
Driving Growth Through Technical SEO and Search-Friendly Map Content
Our SEO strategy for The Dungeon Geek focused on one primary goal: helping game masters, Google, and AI search platforms easily discover the right battle maps and creature resources for their gaming sessions.
We began by addressing the website’s technical SEO issues. The September 23 audit identified 90 errors, all of which were resolved within six days. Our team repaired 81 broken internal links, corrected pages returning 4xx errors, and restored access to pages that search engines previously could not crawl. As a result, Site Health increased from 84% to 92% by September 29, 2025.
The next step involved improving how the website’s pages appeared in search results. We reduced excessively long title tags from 53 to 3, allowing map and creature titles to appear more completely without being cut off. Pages missing meta descriptions also decreased from 22 to 6. At the same time, Crawlability and Internal Linking scores both increased from 90% to 97%, making it easier for search engines to navigate between related maps, creatures, and adventure resources.
For content optimization, we focused on how game masters search for resources. This included searches by setting (jungle, volcano, dungeon), game system (D&D 5e, Pathfinder), adventure (Tomb of Annihilation, Isle of Dread, The Hydra’s Fang), and format (free, printable, VTT-ready). By improving the clarity and descriptions of map and creature pages, we helped Google better understand and display The Dungeon Geek’s content in traditional search results and Google Images, including searches for “fire elemental 5e” and “volcano dungeon map dnd”.
Alongside traditional SEO, we monitored the brand’s visibility across AI-powered search platforms. Google’s AI Overview for “dnd jungle maps” now references The Dungeon Geek as a source of free, VTT-ready jungle maps. Additionally, Semrush reported a 100% month-over-month increase in AI mentions of the brand in October 2026.
The Challenge
The Dungeon Geek faced competition from major platforms such as Pinterest, Roll20, Reddit, and D&D Beyond, as well as paid map creators, for search queries used by game masters.
Although the website offered valuable content, several technical SEO issues made it difficult for search engines to crawl, navigate, and understand its pages effectively.
- 90 site errors, with a Site Health score of 84%.
- 81 broken internal links.
- 4 pages returning 4xx errors.
- 53 excessively long title tags.
- 22 pages without meta descriptions.
- Strong competition in search results from established platforms and online marketplaces.
Our Strategy
- Resolve all identified audit errors before starting content optimization.
- Fix broken internal links and pages returning 4xx errors.
- Optimize lengthy title tags and add missing meta descriptions.
- Improve internal linking between relevant battle map pages.
- Focus on search queries related to settings, monsters, and adventures.
What We Implemented
- Technical SEO: Eliminated all 90 site errors, including 81 broken internal links.
- Titles & Meta: Reduced excessively long title tags from 53 to 3 and pages missing meta descriptions from 22 to 6.
- Internal Linking: Improved the Internal Linking score from 90% to 97%.
- Crawlability: Increased the Crawlability score from 90% to 97% and achieved a 100% Site Performance score.
- AI Search Visibility: Improved AI Search Health from 81% to 84% while monitoring citations in Google’s AI Overviews.
Lynxsol Results
The Dungeon Geek appears in Google Images for “fire elemental 5e”.
A strong technical foundation
“Google Page #1 for “dnd jungle maps”
In Google’s AI Overview for “dnd jungle maps”.
These results highlight the impact of combining technical SEO improvements with content optimized for how game masters search online.
For The Dungeon Geek, these improvements increased visibility when game masters are preparing their sessions, whether searching for jungle battle maps, fire elemental stat blocks, or volcano dungeons. Its content can now reach users through Google Search, Google Images, and AI Overviews.
The project also demonstrates how an independent content creator can achieve page-one Google rankings and earn AI Overview citations while competing with major platforms like Pinterest and Roll20.
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